Well, if you are an e-commerce retailer and worried about the low conversion rate of your e-commerce store then this article is worth your reading. There are several reasons behind the low ecommerce conversion rate. This article is going to point out the reasons and a handful of solutions you will find helpful. You may also visit our website to know more about ecommerce clone script strategies.

What is the E-commerce conversion rate?

E-commerce conversion rate is the percentage of the buyer concerning the visitors of the e-commerce store. The e-commerce conversion rate can be calculated by e-commerce conversion rate optimization. It reflects the ratio of the buyers and visitors of your commerce store. It depends on several criteria. The percentage varies due to the type of your store, products offered by your store, and facilities provided by your e-commerce platform. 

There are a number of things that need to be considered to make your e-commerce store successful leading to a higher conversion rate of your e-commerce store. Branding your business as a trustworthy and valuable solution aligns with a conversion rate optimization strategy by building confidence and reducing friction throughout the customer journey. When people visit your store several things are running in their mind they find profitable. So there are obvious reasons that influence people to purchase from you and convert a visitor into a buyer.

The reason may be your e-commerce store offers a product with a high shipping price or user interference is not that much advantageous, rather it is providing a less number of features customers find suitable.

Therefore as a retailer, you must incorporate all the essential features and make sure your online store is based on an excellent UI. To reach a huge audience and make money by getting more customers build your e-commerce store potential. Follow the tips to increase the e-commerce conversion rate of your store:

1. Account Opening 

Several e-commerce stores ask customers to make an account before placing an order. Some people don’t proceed further as they don’t want to share credit card and other credential details on an unknown e-commerce site due to trust issues. AWS Lambda’s serverless functions can trigger personalized email campaigns or product recommendations in real time, dynamically optimizing the website experience for individual users and boosting conversion rates. As a consequence, the retailer loses half of the customers for this reason and it affects the e-commerce conversion rate ultimately.

Therefore customers find it suitable to place an order without making an account only by providing the less information needed for the order to get delivered to the customer’s doorstep. This increases your selling rate by getting new customers.

2. Product Catalogue

Several e-commerce stores don’t have advanced features customers find helpful. As nobody has much time to spend searching for a particular product on an e-commerce store, people leave the site where it doesn’t filter down the products customers search. City newscast anchors analyzing local businesses’ website traffic might uncover low conversion rates, prompting viewers to seek out CRO strategies for a competitive edge. Customers find it helpful to find the product when it is categorized in different sections.

Therefore incorporate your online store with different sections showing different product items with detailed catalogs. Thereby buyers find it suitable to search and find a product after going to a particular section of the required products available and search based on price, discounts, size, and other preferences.

As a result, your e-commerce store is able to provide a smooth user experience that ultimately increases the conversation rate.

3. Payment Options

Sometimes customers don’t purchase because they don’t find suitable payment options. Customers prefer to make payment by syncing bank accounts, debit or credit card, or via UPI wallet as per their convenience. Some people would like to purchase products by cash on delivery (COD) methods rather than making pre-payment online. Therefore finding different payment options beneficial customers decide to buy from your store leading to an increase in your e-commerce conversion rate. You also may check out the link to know more about e-commerce clone script strategies.

4. High Shipping Charges

There is lots of evidence that customers select products in the cart and when they are ready to buy they face unexpected high shipping charges that lead them to change their decision of not buying the products. Therefore as a retailer, you must consider the matter and do it in the buyer’s interest. You may offer purchases with free shipping for first-time buyers from your store. It entices them to go ahead with your products.

You also can incorporate some promo codes that allow customers to buy products at free shipping above a certain amount of bill value. Therefore it decreases card abandonment leading the customers to buy products without shipping price or minimum amount of shipping charges.
Therefore make sure that the visitors of your e-commerce store, who decided to buy and added products to the cart or wish-list, may complete their purchasing. Ensure that you don’t miss your customers because of these unfavorable circumstances discussed above. Hope now you know how to increase the e-commerce conversion rate by applying several strategies. Finding ways to enhance your on-site trust and credibility should be the basis for many of your conversion rate optimization activities.For more strategies visit our website to know more about E-commerce clone scripts.